News & Media
As we grow, more and more reporters, bloggers, media outlets, and other members of the media are talking about emPivot. As an early stage startup we’ve enjoyed the “organic” growth of the site and the “organic” media coverage as well.
While many of the articles and blog posts below have picked up the line “the green YouTube” or the “YouTube for the environment” from others, it is not something we have advocated. What we like about this “organic” coverage is that people are talking about us. As we continue to make site improvements, share our our value propositions and reach out to divergent green communities, emPivot will continue to be viewed as a unique member of both the new media industry and sustainability sector.
Press Releases
09/17/2008 - Green Video Goes Organic with Release of New emPivot.com
Press & Media Coverage
“Watching for the Next YouTube” | Portfolio.com
In late December of ’07 Portfolio.com of Conde Naste (Wired, Vogue, Style, The New Yorker, etc.) highlighted emPivot.com as one of seven video sharing websites making a strong move in the video sharing world. Considering the other six websites listed – Hulu, Veoh, iFilm, Joost, VuMe, and Channel 101 – emPivot stood out as the only site without millions of dollars funding it and the only niche focused video sharing website. Compared to these extremely well funded online video companies, we were extremely proud that our bootstrapped video startup was included in this list. The story was cross posted on MSNBC.com and Entreprenuer.com. View the article here.

Like YouTube, Only Greener| Sustainable Industries Journal
From the West coast’s most highly respected sustainability industry magazine came this market assessment of emPivot’s place in the green video sharing sector:
“EmPivot may have a key competitive edge, however. It’s search engine.”

New video-sharing site’s motto: ‘View green from every angle’ | GreenWire (via earthportal.org)
“The environmental lifestyle Web site Treehugger.com launched a TV section earlier this year. On Aug. 1, Discovery Communications bought the three-year-old site for $10 million, adding it to its Planet Green network. But Treehugger’s video component updates infrequently, with nowhere near the volume of content that emPivot will display when it goes live.”
Blog Postings

emPivot: The Green Media Aggregator
“Empower people to take the environmental issues on their hands to be able to turn around and go green.
One example is a citizen video from El Salvador, where a group of concerned neighbors of the Garrobo creek film the lack of followup after a legal mandate to fix damage done to the creek after Mr. Orlando de Sola Wright dumped demolition rubble into a creek, which caused it to fill with material and later flood the neighboring communities. Although the Salvadorean Sixth Sentence Jury mandated the removal of rubble and the construction of breakers in the creek to slow down its passage, this injunction hadn’t been followed at the moment of the videos upload, on December 2007.”

Thanks to Epic-Fu for including emPivot.com as part of their video podcast back in November of ’07 along with a whole bunch of great other “super niche specific sites”.
“emPivot is kind of like a YouTube for environmental and green-related videos.” Zadi and Epic-Fu even figured out how to say our name correctly. We love the show, you’ve got to watch it, regularly.

emPivot.com – The New Green Media | killerstartups.com
“emPivot is part empowerment, and part free wheeling, good old fashioned faith in freedom and expression. And it’s amassed quite an impressive array of videos so far. The video content featured on emPivot all have a direct link to, you guessed it, the environment, natural resources, energy, sustainability, and all the green sexiness you can handle.”

A Green Filtered YouTube | NewTeeVee.com / Earth2Tech.com
“emPivot has a surprising amount of content from global warming skeptics…It’s clearly aiming present a diversity of viewpoints.”

emPivot: YouTube For Green Videos | somewhatfrank.com
“With the melting of the polar ice caps a lot more focus has been placed on the environment lately. Going green has been a popular topic, one that I have written about before as I compiled a list of green Web 2.0 sites. Well, I just found another site worth taking a look at called emPivot. emPivot, a Washinton, DC based startup, is like YouTube for “Green” videos as it offers a video sharing site specifically for “Green” media.”

emPivot: YouTube for the green set | GreenDaily.com
“How often have you found yourself aimlessly perusing videos on YouTube and wondering why there aren’t more clips involving composting, recycling, and Al Gore?”emPivot- Video Sharing Site for Everything Green | Technewssource.net
“…all of their content is related to anything Green. This is a very unique concept that hits on two very popular trends: video sharing and the environment.”
Watch and Share Green Media at emPivot | EarthLovingTech.com
“Get your greenTube on!”
il Video Portale Verde| N3TV
“il Video Portale Verde”
