Empowering the Power of New Energy
Written by admin August 19th, 2011.Lindsey Williams for Ecofusion
Renewable energy sources have found success and acceptance across the board due to a few key elements: Businesses have concern over remaining fossil fuel reserves, dependency on importing particular fossil fuels, as well as the stability of the supply. There is also the clear concern of polluting the environment. Lastly, there is, of course, tactical government support and the presence of financial incentives to ensure the success of renewable energy.
But the obstacles and hoops that businesses must jump through in order to get their product to the market are many. Why might this be? Financial backing that it takes to bring these products and initiatives into full fruition could be to blame. Businesses already require proper capital to stay afloat the marketplace.
Even in a time when businesses look down the barrel of sustainable and environmental matters, the pressure to cave in and go the “green” route is put at an immediate halt at the onset of financial issues.
Surprise surprise, it takes money to power the new avenues our globe takes to power our every move. Whether it is hydro power that we use, wind, solar PV, solar thermal, biomass, geothermal or ocean- these new explorations that we take for sustainable energy require money to build, research, and produce. Is this to say that we should cease and desist any endeavor taken towards implementing within the marketplace renewable energy solutions? No. It is merely a fact that needs to be understood and not skirted around. We are in need of infiltrating corporate sectors, government policy, educational realms, and civil society with standard and consistent answers to the energy debate swallowing common and academic dialogue. With regards solidifying renewable energy solutions, we need to be realistic, honest and brave.
